Foxtel and Universal Music Australia have announced a new partnership that will see Universal Music Group artists feature on Foxtel’s music channels from next month.
Universal Music Group artists will be showcased on all four of Foxtel’s contemporary music channels – [V] HITS, MAX, Foxtel Smooth and CMC – featuring both video clips and additional content.
Brian Walsh, Foxtel Executive Director of Television, said: “We are very pleased to achieve this landmark deal with Universal Music and my thanks to George Ash and his team for working to a satisfactory resolution. The finalisation of this deal sets us up to revitalise our full suite of music channels moving forward.
“The recent re-fresh of [V] Hits is delivering very strong ratings and customer engagement with the younger demographic, who love the non-stop music format. MAX, Foxtel Smooth and CMC will continue to broadcast the best choice of contemporary, classic and country music for lovers of the genre.”
George Ash, President of Universal Music Asia Pacific, said: “We are thrilled to continue our great partnership with Foxtel, and we’re looking forward to working with Brian Walsh and his fantastic team to bring exceptional new music to all Foxtel subscribers.”