Tourism and Events Queensland has signed on as the launch partner for new premium factual channel BBC Earth, launching on Thursday
Bringing audiences incredible stories about the world around us, the BBC Earth channel will showcase a broad range of world-class factual programmes including the best of Sir David Attenborough from BBC Studios acclaimed Natural History Unit, alongside adventurous travels, human stories and science programmes from passionate experts such as Michael Mosley, Louis Theroux, Kate Humble, Professor Brian Cox and Ben Fogle.
The partnership with Tourism and Events Queensland includes integration into the pre-launch promotion for BBC Earth across three of the existing channels in the BBC Studios portfolio – BBC First, UKTV and BBC Knowledge – together with a range of featurettes and partnership spots produced by BBC Studios’ creative team that will inspire viewers across BBC Earth’s TV, digital and social platforms to explore Queesnland’s iconic landscapes.
BBC Earth will make its debut with four of Sir David Attenborough’s biggest titles – Blue Planet II featuring segments filmed on the Great Barrier Reef, Planet Earth II, Frozen Planet and The Hunt. Each series will screen in its entirety across one of the first four days of the channel launch. Titles premiering on the channel during the first week include Tribes, Animals and Me which sees charismatic wildlife cameraman Gordon Buchanan joining a different indigenous tribe to get closer to the animals that they hunt; Rituals, exploring the rites that mark some of the most significant events in human lives across different cultures and Wild Mexico, exploring the country’s landscape, animals and culture
Kirsty Muir, Head of Brand Partnership & Channels Advertising, BBC Studios, Australia and New Zealand said: “We are delighted to have Tourism and Events Queensland on board as the launch partner for BBC Earth. BBC Earth is a celebration of the amazing world around us, showcasing stunning animals, landscapes and adventurous travel together with series which explore what makes us human and the big scientific questions of the universe. As home to the Great Barrier Reef and so much more, Queensland is a destination for lovers of the natural world and a perfect fit for the audiences of BBC Earth.”
Tourism and Events Queensland (TEQ) Chief Executive Officer Leanne Coddington said:
“This partnership is an opportunity to promote the state’s incredible experiences – like the Great Barrier Reef, our ancient Indigenous cultures and the world’s oldest continually surviving rainforest – which have such clear parallels with the content that will be showcased on BBC Earth. We know that today’s travellers want to do so much more than just visit a place to tick it off a list. They want to experience what it is like to immerse themselves in a destination and a huge part of that is feeling connected to the natural environment. This partnership will highlight why Queensland is the best address on earth for those experiences.”
Kevin Hearn, Foxtel Media’s Brisbane Sales Director said: “Foxtel Media are thrilled to bring together two brands that share perfectly aligned values. It’s a fantastic way to launch the channel to audiences in this market, and we look forward to seeing this come to life on October 10th.”