Network Ten have appointed Fairfax Media’s Sarah Keith to the newly-created position of research executive.
Her official title, Head of Research, Analytics and Inventory Management, was created by CEO Hamish McLennan, whom she will be reporting to.
Sarah currently works at Fairfax Media as Director of Ad Strategy and Operations. She has previously worked for Network Ten as a Commercial Airtime manager as well as boasting a portfolio that includes experience at SBS, Fox Sports and Channel 4 in the UK.
“I’ve been very impressed by the changes and drive at Network TEN, and the clear desire of everyone there to do things differently. TEN, ELEVEN and ONE are great brands with great potential, and I’m looking forward to being part of them.” Sarah said about her new position.
“Sarah is a highly experienced media executive, having worked for some of the best media companies in Australia and the UK,” McLennan said.
“She will play a key role in better valuing our audience delivery and optimising our inventory. The role of analytics and research will help us drive better engagement with our advertisers and media buying partners.”
Source: TV Tonight
