Warner Bros. DC and Australian activewear label, Active Truth are thrilled to launch a WONDER WOMAN inspired activewear collection designed to empower all women and remind them they are capable of greatness — just like the iconic Super Hero. this International Women’s Day.
The size-inclusive (sizes 6-26) 18-piece collection is an opportunity for women everywhere to put on 2022’s version of a superhero cape, activewear, and come together in solidarity to #breakthebias. DC’S WONDER WOMAN x Active Truth Collection aims to shine a spotlight on the strength and power of everyday women.
This year’s IWD theme of “Break the Bias” asks women to cross their arms to show solidarity for forging women’s equality together—mimicking WONDER WOMAN’s combat stance and creating a powerful statement of women’s strength and our power to create change. Fans will be encouraged to share their images on social media using the hashtags #WonderWoman and #breakthebias.
“WONDER WOMAN is iconic in her strength and this partnership with Active Truth further encapsulates the essence of both brands that aims to empower women, promote diversity and equality to people everywhere. It feels very fitting that this epic collaboration launches to mark International Women’s Day with WONDER WOMAN at the helm,” said Andrew Bromell, Executive Director for Warner Bros. Consumer Products ANZ.
Active Truth founder, Nadia Tucker, added “The collaboration was inspired by our shared values of strength, truth, and compassion. Just like WONDER WOMAN, Active Truth is committed to using our platform to make a difference. We are a brand that actively champions women’s representation, inclusivity and diversity. We know the confidence and power that comes when you put on a great pair of tights. With the addition of WONDER WOMAN, the feeling will be amplified.”
DC’S WONDER WOMAN x Active Truth Collection has launched and can be purchased here
Also worth noting that given the current circumstances in Queensland, the team at Active Truth are also in the process of creating significant relief packages for women affected by the floods to get clothes out to them. despite being affected themselves.
