Well this isn’t too much of a shock after months of speculation Adam Boland has almost left the Seven building.
Mr Boland made the announcement via his Facebook this morning
“Big life decision today. After almost 14 years, I have told Seven I won’t be renewing beyond February,” he wrote on Facebook. “It’s time to leave home.”
Boland steered Sunrise through its march to ratings victory over Nine’s long-dominant Today Show.
He was 27 at the time he took on Sunrise and helped seven to morning television glory,
He followed than in 2007 by launching The Morning Show which also quickly dominated its timeslot, beating Nine and Ten’s offerings in the same genre.
In 2007 Seven’s long-time rival Nine made an attempt to poach Boland.
His name has also been in the mix as a potential Ten Network executive at different points in the last few years.
Boland was succeeded on Sunrise by its current executive producer, Michael Pell, in 2010.
Since then Boland has served as a consultant to Seven for its morning schedule and manager of Seven’s social media strategy.
He has also served as executive producer of Weekend Sunrise.
Boland planned to leave Seven in 2010 but was persuaded by network management to stay on as a consultant to Seven’s daytime schedule and social medHe then took Seven to court in 2011 in an attempt to seek release from his contract
Boland has told friends he has no plans beyond an overseas holiday.
Source The Age
