Nine claims the year in the demos

In what is not a surprise Channel 9 has claimed the year in all 3 key demographics.

With just one week remaining in the 2013 official television ratings survey period, the Nine Network will claim the title of Australia’s most watched network across all key demographics for the second year running.

The Nine Network will end 2013 as Australia’s most watched network for the highly coveted advertiser demographics of People 25-54, 18-49 and 16-39 and the only network to post year-on-year audience share growth across all key demographics and Total People.

Furthermore, the Nine Network will wrap up the year as the most watched network with Total People along the combined East Coast capitals of Sydney, Melbourne and Brisbane.

Michael Healy, Director of Television with the Nine Network said: “2013 has been an extraordinary year for The Nine Network. With the most dynamic and exciting programming lineup we have delivered wins across all key demographics under 65, posting strong audience gains year on year. This is a testament to our on air talent, management team and staff. We move into 2014 with a jam-packed slate featuring Australia’s most popular programs underpinned by Australia’s number one news and public affairs brands.”

2013 HIGHLIGHTS:

* With a 32.0% share, Nine is Australia’s No. 1 network with People 25–54 – UP 1.3 SHARE POINTS YEAR-ON-YEAR

* With a 32.6% share, Nine is Australia’s No. 1 network with People 18-49 – UP 1.4 SHARE POINTS YEAR-ON-YEAR

* With a 33.6% share, Nine is Australia’s No. 1 network with People 16-39 – UP 1.9 SHARE POINTS YEAR-ON-YEAR

* The Nine Network enjoys a 28.8% share with Total People – UP 1.2 SHARE POINTS YEAR-ON-YEAR

* With a 30.4% share, Nine is the No.1 network along the East Coast of Australia with Total People – UP 1.4 SHARE POINTS YEAR-ON-YEAR

* Nine is the most watched network for People under 65

* Nine will claim 12 of the Top 20 programs of 2013 and 51 of the Top 100 – more top-rating programs than any other network

* Nine News is Australia’s most watched news service, having won 30 weeks of the 39 official ratings weeks so far in 2013. Nine News has averaged 1.212 million viewers each weeknight in 2013 (up 7.7% year-on-year), compared to Seven News which has an average weeknight audience of 1.179 million (down 2.5% year-on-year) – an average lead of 33,014 viewers each weeknight. This is the first time that Nine News has won on a national level since 2004.

* A Current Affair is Australia’s most watched nightly public affairs program, having won 25 weeks of the 39 official ratings weeks so far in 2013. A Current Affair has averaged 1.016 million viewers each night in 2013 (up 1.5% year-on-year), compared to Today Tonight which has an average audience of 994,767 (down 6.7% year-on-year) – an average lead of 21,266 viewers each night. This is the first time that A Current Affair has won on a national level since 2004.

The Block continues its unstoppable run as Australia’s favourite renovation reality program, with The Block Sky High – Winner Announced securing an average audience of 3.160 million 5 City Metro viewers, rising to 4.355 million national viewers (5 City Metro & regional combined)

The Block All Stars – Winner Announced secured an average audience of 2.211 million 5 City Metro viewers, rising to 3.090 million national viewers (5 City Metro & regional combined)

Season Two of The Voice was another blockbuster for Nine, with the grand finale achieving a peak 5 City Metro audience of 2.380 million, rising to 3.355 million national viewers (5 City Metro & regional combined)

Big Brother consistently topped the key demographics each weeknight. Big Brother – Winner Announced secured an average audience of 1.580 million 5 City Metro viewers, rising to 2.136 million national viewers (5 City Metro & regional combined)

Australia’s Got Talent – Winner Announced secured an average audience of 1.425 million 5 City Metro viewers, rising to 2.171 million national viewers (5 City Metro & regional combined)

* 60 Minutes is Australia’s favourite weekly public affairs program, with an average audience of 1.283 million viewers across the 5 City Metro each week, compared to Sunday Night which has an average audience of 1.237 million

House Husbands averaged 1.180 million 5 City Metro viewers each week and is Australia’s No. 1 home-grown drama with all key demographics

Hamish & Andy’s Gap Year Asia secured an average of 1.493 million 5 City Metro viewers across its six-week run, comprehensively dominating its timeslot week after week

Game 3 of the 2013 State of Origin series was the most watched game in Origin history, with a 5 City Metro average audience of 2.607 million, rising to 4.112 million viewers nationally

* The 2013 Rugby League Grand Final recorded a peak audience of 2.623 million with an average of 2.246 million viewers across the 5 City Metro to be the highest rating NRL Grand Final between two Sydney based teams since 2003. The inclusion of regional figures saw the national audience climb to an average of 3.375 million viewers

Today ends 2013 as the most watched breakfast program along the East Coast of Australia

Hot Seat is Australia’s favourite game show, comprehensively dominating the 5.30pm timeslot all year with an average of 660,826 5 City Metro viewers viewers each day in 2013, compared to an average audience of 475,122 for the corresponding timeslot on Seven (Deal or No Deal/Million Dollar Minute) – an average lead of 185,704 viewers each day

Nine is the home of Australia’s favourite comedy with new episodes of The Big Bang Theory averaging 1.188 million viewers across the 5 City Metro

Nine’s Morning News, Nine News Now and Nine’s Afternoon News all dominate their timeslots across the 5 City Metro with all key demographics and Total People when compared to competitor news programs in the corresponding timeslots

GO! will conclude the 2013 ratings year as Australia’s most watched multichannel with People 25-54 (5.1%), 18-49 (5.5%), 16-39 (6.0%) and Total People (4.3%)

The 2013 Ashes series on GEM holds the record for the most watched multichannel program ever and eight of the Top 10 multichannel programs ever

* All data is based on OzTam figures: 6.00pm – Midnight, Weeks 7 – 47 (excluding Easter), 2013 v Weeks 7 – 48 (excluding Easter and Olympics), 2012.

source 9