Netflix to launch Ad-Supported Tier in November

Netflix to launch Ad-Supported Tier in November

Netflix has announced today that Basic with Ads – Netflix’s lower priced ad-supported plan – will cost just $6.99 per month in Australia, and will launch on 4 November.

We’re excited to launch Basic with Ads – Netflix’s lower priced ad-supported plan – in November. 

  • Unmissable entertainment at unbeatable valueBasic with Ads will cost just $6.99 per month in Australia and will launch on 4 November.
  • Available in 12 countriesBasic with Ads will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. 
  • A plan for every fan: Our current plans and members will not be impacted. Basic with Ads complements our existing ad-free Basic, Standard and Premium plans. 

Basic with Ads offers all the features people expect from Netflix’s Basic plan, with a few differences: 

  • What stays the same: A wide variety of great TV shows and movies; personalised viewing experience;  a wide range of TV and mobile devices; change or cancel your plan at any time.
  • What’s different: Video quality up to 720p/HD (now for both our Basic with Ads and Basic plans); average of 4 to 5 minutes of ads per hour; a limited number of movies and TV shows won’t be available due to licensing restrictions, which we’re working on; no ability to download titles.

In short, Basic with Ads is everything people love about Netflix at a lower price, with a few ads in between. Starting in November, signing up will be easy – visit Netflix.com and register with your email, date of birth and gender to get started.

Basic with Ads also represents an exciting opportunity for advertisers – the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ad experience.

  • Ad format: At launch, ads will be 15 or 30 seconds in length and will play before and during shows and movies.
  • Advertiser controls: To help advertisers reach the right audience and ensure our ads are more relevant for consumers, we’ll offer broad targeting capabilities by country and genre (e.g. action, drama, romance, sci-fi). Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g. sex, nudity or graphic violence).
  • Verification tools: we have partnerships with DoubleVerify and Integral Ad Science to verify the viewability and traffic validity of our ads starting in Q1 2023.

Basic with Ads will launch just 6 months after we first announced the option of a lower priced ads tier.