Foxtel this weekend launched a massive new campaign reminding Australia that Foxtel is the only place where you can have it all.
Dubbed, ‘I want it all’, the campaign illustrates Foxtel’s role as an entertainment super aggregator that brings home the world’s most valued entertainment experiences for Australian families.
Foxtel: ‘I want it all’ showcases the upcoming winter of sport including every footy code, AFL, NRL, Super Rugby; plus all the motor sport fans can handle across F1 and Supercars, with many sports set to arrive in 4K.
It also heralds the arrival of the most anticipated season finale in history, Game of Thrones, along with the return of the best series ready to return including season 2 of Big Little Lies, season 2 of Secret City: Under the Eagle and signals a host of new and returning drama coming to Foxtel.
Foxtel has chosen the iconic Queen hit, ‘I want it all’ as the background score, which brings together the spirit of the campaign and celebrates Foxtel as the home of the world’s best sport and entertainment all in one place. The campaign also kicks off as the Oscar nominated Bohemian Rhapsody arrives on the Foxtel Store, alongside fellow Oscar contender A Star is Born, which join more than one thousand of the hottest movies available to stream anytime on FoxFlicks.
Patrick Delany, Foxtel CEO, said, “Winter is coming, and whether you’re a Game of Thrones fan, a footy tragic, or a movie fanatic looking for the latest blockbusters, Foxtel brings it all together and more. We are the home of epic drama, every moment of every winter code and the biggest movie hits of the year, all in one place, and our new campaign is a great reminder for people who shout ‘I want it all and I want it now!’ that they never need to compromise when searching for the best entertainment for their household.”