BINGE today announced STRIFE, a new Australian series from award-winning production company Made Up Stories, with producers Bruna Papandrea, Jodi Matterson and Steve Hutensky alongside Asher Keddie, Sarah Scheller and Mia Freedman, and in partnership with global studio FIFTH SEASON, commissioned by the FOXTEL Group for BINGE with production set for 2023.
The comedic drama series tells the story of a modern, imperfect woman and publisher named Evelyn Jones, played by acclaimed Australian actress Asher Keddie, and her journey from lounge room blogger to becoming a force in women’s media.
Set in the dynamic and ever-changing world of publishing, digital media and its origins, the series is inspired by Mia Freedman’s memoir, ‘Work, Strife, Balance’, and is written by Australian screenwriter Sarah Scheller (The Letdown).
Made Up Stories Founder and CEO, Bruna Papandrea, said: “I have been privileged to bring many incredible stories to the screen, from bases around the world but Australia is my home, and I am passionate about telling our stories – Australian stories – and I am so thrilled to be working with the Foxtel Group on this new original for BINGE.
“We have assembled an incredible team to bring this project to life, including the amazing Asher Keddie, who is both our series’ star and producing partner, the brilliant Sarah Scheller who leads the writer’s room and will be our showrunner and the awesome Mia Freedman whose compelling memoir and trail-blazing career is the inspiration for this series.”
BINGE Executive Director, Alison Hurbert-Burns, said: “We are thrilled to be partnering with such a formidable force in Bruna Papandrea and Made Up Stories – a production company that champions women on and off screen throughout the world, the incredible Asher Keddie, and of course Mia Freedman, who has been a strong inspiration for this series.
STRIFE is a story full of heart, and plenty of humour, and we can’t wait to bring it to BINGE viewers.”
FIFTH SEASON President, TV Distribution, Prentiss Fraser, said: “We are delighted to join our partners at Made Up Stories on our first drama series commission with the ideal collaborators, the Foxtel Group. STRIFE is a timely and relatable series inspired by Mia Freedman’s powerful memoir and showcases Australia’s best creative talents in front of and behind the camera.”
Made Up Stories will produce the series in partnership with FIFTH SEASON (formerly Endeavor Content), which will also handle international distribution. Executive Producers are Bruna Papandrea, Steve Hutensky and Jodi Matterson (Made Up Stories), Asher Keddie, Mia Freedman, Sarah Scheller, and Brian Walsh and Alison Hurbert-Burns (Foxtel Group). Commissioning Editor is Lana Greenhalgh.
STRIFE is commissioned by the Foxtel Group for BINGE and will also be available on Foxtel. Production will begin in Sydney in early 2023