Channel 10 and 10 Play are now strutting their stuff under one bold name: 10. We’ve dropped the “Play”, cranked up the “10” and voilà – entertainment looks better than ever. Same great content, live sport, same binge-worthy reality and drama, just a new look that even Beyoncé would envy. (And yes, it’s still free. Your wallet can relax.)
That’s right – just “10”. Short, iconic, and easier to yell at your smart TV when you can’t find the remote. “Hey, 10! Play Survivor!” See? Rolls right off the tongue.
10 is the one-stop shop for all your TV cravings. Reality shows that make you scream at the screen? Check. Dramas that bring out your ugly cry? Double-check. Comedies that have you snorting cereal out your nose? Absolutely. We’re talking about MasterChef Australia, Australian Survivor, Have You Been Paying Attention?, Deal or No Deal, and more – basically, all the shows that keep group chats alive and memes flourishing.
But don’t touch that dial! All our channels are getting a glow-up, too. 10 Peach Comedy? Meet 10 Comedy. 10 Bold Drama? Call it 10 Drama. 10 News First? It’s just 10 News now – sleeker, faster, and easier to remember when you’re looking for the latest headlines.
See 10’s glow-up here.
10 said: “People want their content everywhere, and I am here to deliver – on your TV, your laptop, your toaster, your smart fridge, probably even your neighbour’s cat. I’m a fully connected entertainment ecosystem now. You’re welcome.
“But what’s in it for you? More shows, more channels, and more ways to procrastinate. Along with my homegrown classics, you get a smorgasbord of international goodness from Paramount’s treasure chest: MTV Studios, Comedy Central, Nickelodeon, CBS, SHOWTIME, and even a sprinkle of Paramount+ magic.
“Plus, my abundance of FAST channels (that’s Free Ad-Supported TV, or ‘Fancy And Seriously Trendy’, if you ask us) are enough to keep your screen glowing until the next ice age.”
This month, we are rolling out three brand-new FAST channels: My Strange Addiction (please do not try this at home), Homicide Hunters (true crime for the win), and Aftershock (bring popcorn).
Plus, if you’re looking for round-the-clock LOLs, we’ve got you covered with our beloved Aussie comedy favourites The Cheap Seats andThank God You’re Here also joining the FAST channel line-up! And don’t blink – there are even more coming.
So, what is actually changing?
· 10 and 10 Play are now simply “10” – less syllables, more iconic.
· 10 Peach Comedy is now 10 Comedy.
· 10 Bold Drama is now 10 Drama.
· 10 New First is now 10 News.
· 10play.com.au is now 10.com.au.
· Same great content, same platform, but with bonus style points - simple, shiny and
unmistakably 10.
· Brand new logo suite – collect them all, trade with friends! It’s rolling out everywhere
on-air, in your dreams, and on your Nan’s Facebook feed. We want you to see it so much,
you’ll start seeing 10s everywhere you go.
And what’s not changing? Our commitment to bringing you top-shelf entertainment, live or on-demand, and always free.
