10 announces Multichannel plans for 2021

10 Bold, 10 Peach And 10 Shake Have You Covered.

We are unapologetically the noisier, cheekier and younger siblings of 10. And in 2021, we are throwing a party so out of control that the neighbours down the street at numbers 7 and 9 will be filing noise complaints!

Our audiences are not just viewers. They are highly engaged fans. And next year, we are giving them more of what they want.

Network 10 Head of Programming, Daniel Monaghan, said: “With access to the most entertaining and engaging content in the world through ViacomCBS, 10 Peach and 10 Bold have really hit their stride.

“The addition of 10 Shake to our family of channels has been fantastic. With 10 Bold up 17% year-on year and 10 Peach up 9% year-on-year, I am proud to say we are the only network where all our multi-channels are growing.”

There is always one show-off in the family, and in our family, that’s 10 Bold. Showcasing the world’s most watched US content, it’s the #1 commercial multi-channel in total people.

Monaghan said: “10 Bold is the fastest growing commercial multi-channel, up 17% year-onyear. It’s also up 24% year-on-year in its key demographic of people over 40 and has achieved a phenomenal 20 months of consecutive year-on-year audience growth.”

They say crime doesn’t pay, but there are rich pickings on 10 Bold in the crime genre with returning fan favourites like Law & Order: SVU, NCIS, NCIS: Los Angeles and CSI: Miami and Hawaii 5-0.

10 Bold is also boasting brand new first-run seasons of L.A.’s Finest Season 2, NCIS: New Orleans Season 7, MacGyver Season 5 and SEAL Team Season 4.

10 Peach is a big, warm hug when you need it most. It’s the place to go to catch up with Friends at Central Perk, or get your nerdy fix of The Big Bang Theory, or revisit Seinfeld, the ground-breaking show that yada yada yada. Alongside these seminal sitcoms, 10 Peach is the place to go for Mom, 2 Broke Girls and many other hilarious half hours.

10 Peach is also home to the #1 weekly local series on the multi-channels and Australia’s longest running drama, Neighbours.

 

Monaghan said: “We’ve been building great momentum on 10 Peach this year. It is up 32% year-on-year in its key demographic of 16 to 39s. Not only is it the #1 multi-channel in this demographic, but it has also achieved 37 consecutive weeks of year-on-year growth.”

When the sun is up, the kids rule and we have plenty to keep them entertained with Australian-made shows like Totally Wild, Ready Set Dance, Crocamole and Scope, as well as brand new children’s drama series Dive Club and The Bureau of Magical Things.

Plus, 10 Shake has all your international friends including Paw Patrol, Blues Clues & You!, Blaze and the Monster Machines, The Thundermans, SpongeBob SquarePants, The Loud House and Henry Danger.

 Netflix and chill is so 2020. In 2021 it’s all about the 10 Shake and shimmy with some of the year’s biggest Paramount and Roadshow movies.

When we launch a brand new channel, we expect it to shake things up. And if 10 Peach is a warm hug, then new kid on the block 10 Shake is more of a fist bump. Feisty, edgy, loud – that’s 10 Shake.

Featuring more hours of kids content than any other commercial multi-channel and bucket loads of free-to-air premieres of the world’s most talked about shows, if you are under 40, then this is your jam.

 

Harnessing the power of ViacomCBS’s global library of content, viewers will enjoy first runSouth Park Season 24, The Daily Show with Trevor Noah and The Late Late Show with  James Corden. There will also be free-to-air premieres of Ridiculousness, Teen Mom OG, Comedy Central Stand Up, Ex on the Beach, Drunk History (S4-5), BoJack Horseman (S3-6), Catfish (S6-7), and Tosh.0.

Also joining the 10 Shake lineup is Inside Amy Schumer, Pimp My Ride and the free-to-air premiere of Just Tattoo Of Us USA.

When the sun is up, the kids rule and we have plenty to keep them entertained with Australian-made shows like Totally Wild, Ready Set Dance, Crocamole and Scope, as well as brand new children’s drama series Dive Club and The Bureau of Magical Things.

Plus, 10 Shake has all your international friends including Paw Patrol, Blues Clues & You!, Blaze and the Monster Machines, The Thundermans, SpongeBob SquarePants, The Loud House and Henry Danger.

Netflix and chill is so 2020. In 2021 it’s all about the 10 Shake and shimmy with some of the year’s biggest Paramount and Roadshow movies.