Adam Boland has turned to the public for ideas to help shape TEN’s new morning TV program.
Boland, who switched to TEN from Seven earlier this year to help re-energize the competitive, early-morning time slot for the embattled network, has opened a new Twitter account asking viewers to list ideas that could help ‘shape’ the new show.
In the account’s first tweet, from Boland himself, states that ‘he point of the new account [@TenMornings] is to give viewers a way to influence… plans. Will explain in coming weeks.’
It was revealed last month that Boland had begun preparing a new format for TEN to try, hinting it will have a huge social media presence. It’s understood there is no deadline for the new show.
TEN’s last venture into the market was with 2012’s ill-fated Breakfast, helmed by controversial Kiwi Paul Henry and newsreader Kathryn Robinson. Andrew Rochford was also a founding member of the team before leaving a few months later.
The show suffered awful ratings, generally pulling in less than a quarter of the audience enjoyed by Seven’s Sunrise and Nine’s Today. It was infamously left on air longer than the more popular The Circle, which was axed amidst the viewer drought.
Anyone who has any ideas can tweet them to this account https://twitter.com/TenMornings