Ten creates a brand officer role

Today the network has announced a newly-created role of a Chief Brand Officer

Taking on the role will be  Matt McGrath, formerly Chief Executive Officer and Executive Chairman of Y&R Brands Australia/ NZ and before that, Chief Creative Officer of George Patterson Y&R Australia / NZ. Y&R Brands was also where Russel Howcroft was previously Chief Executive.

From today McGrath is responsible for brand communications, marketing and promotions.

TEN CEO Hamish McLennan, said: “I have known Matt for many years and he is without doubt one of the best creative and strategic minds in the Australian media and marketing sector.

“I am delighted he has agreed to join Network TEN to work on our external and internal marketing, including our messaging around our core programs.

“Matt will create a consistent view of our brand, on and off air, and bring innovative thinking to how we communicate with consumers and advertisers.”

sources tv tonight and ten