Channel Seven has secured the rights to one of Australia’s most popular events the Stawell Gift.
The network has singed a multi year deal with Twenty3 Sport and Entertainment and the Stawell Athletic Club.
Dating back to 1878, the race is an institution at Central Park, as runners race for glory and prize money in a bid to become part of the race’s rich folklore.
The two and a half hour coverage on Easter Monday will include the event’s marquee race, the Stawell Gift. Run on grass over 120m up a slight gradient, athletes are handicapped according to form and ability, starting off various marks.
Seven Melbourne managing director Lewis Martin commented: “We’re absolutely rapt to be broadcasting another iconic Australian event. It will make for a brilliant day of Easter Monday sport for our viewers with the blockbuster Hawthorn versus Geelong match to follow the Stawell Gift.”
Twenty3 Sport + Entertainment CEO John Tripodi said: “We are thrilled to return Australia’s most iconic athletics event to the Seven Network and look forward to working with Seven in future years to enhance the viewing experience of the event. “Given Seven’s strong audience base and the pre-promotional support it gives to its major sporting events, we anticipate taking the Woolworths Stawell Gift to a whole new audience.”
Broadcast times: Stawell Gift
Easter Monday April 6
Sydney 12pm LIVE on 7mate
Melbourne 12pm LIVE on Channel 7
Brisbane 12pm LIVE on 7mate
Adelaide 11.30am LIVE on Channel 7
Perth 10am LIVE on 7mate, 12pm LIVE on Channel 7