Ten really can’t catch s break can they? Seven has just announced it has secured the rights to America’s National Football League.
Seven’s agreement with the National Football League delivers free broadcast television rights on Seven and 7mate. Under the new agreement, Seven will broadcast three consecutive games on Sunday, ending with the blockbuster NFL Sunday Night Football, all coming in live into Australia on 7mate on Monday. Seven will also broadcast live the NFL Playoffs and Super Bowl. The agreement also includes marquee NFL games such as the traditional Kick-off game and Thanksgiving NFL matches.
The partnership between Seven and the NFL expands beyond television to Seven’s digital platforms, including online and Hybrid Broadcast Broadband Television for select NFL programming and video clips on Seven’s primary digital properties. In addition, Seven will be the digital advertising representatives for NFL.com and m.nfl.com in Australia, which traffic volumes rank in the top 5 for the NFL globally. Lastly, Seven will promote the highly successful NFL Game Pass digital subscription product, which contains a vast offering of live and archived games and other NFL content on PCs, tablets and smartphones.
Adding further depth to Seven’s commitment, 7mate will also telecast other NFL programmes, including: Hard Knocks, Sound FX, A Football Life, Road to the Super Bowl, Road to the Playoffs and America’s Game: The Super Bowl Champions.
Confirming the agreement, Seven’s Head of Sport, Saul Shtein, said: “This is a great signing. We are delighted to be partners with the NFL in Australia. The signing of the NFL to Seven reaffirms a key strategy in our future: a focus on live coverage of major sports events across our broadcast television platform and leveraging and expanding that presence into new forms of content delivery. We are looking forward to working with the NFL and its other media partners to deliver all-encompassing coverage across a number of our broadcast platforms.”
Kurt Burnette, Chief Revenue Officer for Seven said: “The NFL is an extraordinary global sports franchise with a proven dedicated and loyal audience. Now on Australia’s most-watched network, NFL will bring to Seven more of the highly sought after and often elusive male audiences to television. It is the perfect fit for 7mate’s programming strategy and will offer a number of new opportunities across our multiple channel platform for our audiences and our advertising partners.”
“We are proud to partner with Seven in Australia, giving our fans broader access to our content on free television and across their digital platforms,” said Julie Moeller, NFL Vice President of International Media and Business Development. “This partnership extends across many different areas of our business and showcases our award winning programming on a year-round basis.” .