Seven Expands Live Sport with new apps

Seven has announced it’s plans to show more Live sport on the go.

From next month Seven will launch dedicated new apps – available free in the IOS App store and Android Play store – along with complementary and responsive websites available on desktop and mobile web for the live-streaming of many of Seven’s biggest sports franchises
Slated for “40 Days of live and free sport on your mobile anywhere, anytime” is the network’s coverage of Royal Ascot, Wimbledon, the Davis Cup in Darwin, The FINA World Swimming Championships, and the major golf tournaments: The Australian Masters, The Australian Open and The Australian PGA Championships.
Seven will launch 7racing.com.au, 7tennis.com.au, 7swimming.com.au and 7golf.com.au complementing Seven’s major online sports presence with 7sport.com.au.

Seven is building its digital television platform beyond broadcast television with a significant streaming presence and is well-advanced in the further delivery of its video and digital content across an array of delivery platforms, including HbbTV (Hybrid TV) to further strengthen its broadcast television business and extend to one-on-one connected communications with mass audiences.
Clive Dickens, Seven’s Chief Digital Officer, said: “This is an exciting development for our business, our Australian audiences and our marketing partners. Seven West Media has some of the most successful consumer brands and franchises and these new live and free sports products underline our focus on the delivery of our market-leading content anywhere, anytime to the biggest audiences

“Mobile is no longer the second screen, increasingly for some it’s “the screen”. The Australian Open was a bold step for our business. It reinforced our commitment to our new mobile venture – 40 days of free and live sport on your mobile. We will bring the live and free sports action to you, you will never miss a moment, and it is television in your pocket. It is where we are heading as a content company as mobile extends the reach of television outside the home or primary device and it’s happening now,” Mr Dickens said.

Kurt Burnette, Seven’s Chief Revenue Officer, said: “Television is evolving rapidly and Seven is acknowledged as leading the market in innovation in the delivery of our content to our audiences and driving greater engagement across all of our platforms. The 40 Days Sport project builds on our reputation for delivery of our content to our audiences and broadening opportunities for our marketing partners.”

Saul Shtein, Seven’s Head of Sport, said: “We are building the platforms to drive our future. Our major sports franchises deliver to our business an extraordinary opportunity to drive home our leadership as we broadcast many of the world’s best sports across our broadcast television and digital platforms, and increasingly deliver content on mobile.”