Seven begins 40 of days of Sport

Seven today unveiled the first phase of its unprecedented “40 Days of Sport Anywhere, Anytime” with the launch of 7horseracing.com.au for its coverage of Royal Ascot.

Building on the success of its ground-breaking live, free and exclusive coverage of The Australian Open across broadcast television, mobile, hybrid and online, Seven is undertaking the next stage in the development of its long-term strategy to deliver its market-leading content to all Australians across any connected device. Seven dominated sports coverage across January with its coverage of The Australian Open delivering extraordinary consumer engagement across all delivery platforms and driving growth in television audiences for the Open.

Building on this multiple-platform delivery of sports content, Seven is launching dedicated new apps – availablefree in the IOS App store and Android Play store – along with complementary and responsive websites available on desktop and mobile web for the live-streaming of many of Seven’s biggest sports franchises.

Seven is building its digital television platform beyond broadcast television with a significant streaming presence and is well-advanced in the further delivery of its video and digital content across an array of delivery platforms,including HbbTV (Hybrid TV) to further strengthen its broadcast television business and extend to one-on-0one connected communications with mass audiences.

Slated for “40 Days of live and free sport on your mobile anywhere, anytime” is the network’s coverage of Royal Ascot, Wimbledon, the Davis Cup in Darwin, The FINA World Swimming Championships, and the major golf tournaments: The Australian Masters, The Australian Open and The Australian PGA Championships.

Seven today launched 7horseracing.com.au. To follow in the coming weeks are: 7tennis.com.au, 7swimming.com.au and 7golf.com.au complementing Seven’s major online sports presence with 7sport.com.au.

Commenting, Clive Dickens, Seven’s Chief Digital Officer, said: “The huge audience engagement during this year’s Australian Open demonstrated that Australians love to watch live sport on their mobiles.

“We are committed to delivering live and free sport to as many Australians as possible, wherever they are and on any device. ‘40 Days of Sport’ is one way of fulfilling that commitment prior to an even bigger Australian Open and Rio Olympic Games in 2016.

“Our first event for ‘40 days’ is Royal Ascot. Live streaming such a high profile international event offers our audience the opportunity to be spectators on the world stage of the sporting elite. We are very proud today to launch our 40 days with such a wonderful carnival, and we can’t wait to live stream Wimbledon, from June 29 in our new free 7Tennis app.