The Nine Network and Surfing Australia are excited to announce a new two year partnership that will see exciting activations across free to air television and digital channels.
The partnership confirms the broadcast of 15 half hour episodes of mySURF.tv plus the broadcast of 12 monthly half hour shows called Surfing Australia TV.
The 15 mySURF.tv shows will be hosted by WSL Commentator and surf media icon Ronnie Blakey and feature high quality surf lifestyle and culture content from around Australia and abroad. The shows showcase stories on not only Australia’s best current surfing talent but the iconic characters and legends of the sport in Australia.
Surfing Australia TV, hosted by Nine sports presenter Sam Squiers, will include feature pieces on Surfing Australia programs like the nudie Australian Boardriders Battle Series, Wahu Surfer Groms Comps presented by Woolworths and Subway Surf Series, Hurley Surfing Australia High Performance Centre and much more.
As part of the partnership Nine will support Surfing Australia charity foundation programs including the Surf for Life Project and Soldier On Surf Therapy program through community announcements on their free to air television channels.
The Surf for Life program raises funding to enable the delivery of surfing to underprivileged kids Australia wide and the Soldier on Surf Therapy program helps to facilitate surfing for the ex-service men and women of Australia who suffer post-traumatic stress disorder. Both of these key foundation programs are extremely important to Surfing Australia and are true to the organisational purpose to “Create a Healthier and Happier Australia through Surfing”.
Andrew Stark Chief Executive of Surfing Australia said “We are thrilled to announce this major partnership with the Nine Network that will confirm the broadcast of our key TV shows in Surfing Australia TV and mySURF.tv. This partnership is critical to ensure we are able to continue to deliver quality sport development programs with iconic sponsors that ensures we deliver on our purpose to create a healthier and happier Australia through Surfing. We have had a long and fruitful partnership with Nine and we are very excited and appreciative to firm this up for the next two years”.
Amanda Laing, Nine’s Managing Director said: ”Nine is proud to continue our support of Surfing Australia. Australia has the best surfers in the world and surfing remains one of the nation’s favourite sports. Now confirmed for the Tokyo Olympics, the profile of the sport and our world champion surfers will go from strength to strength. wide“Nine’s charity arm, 9Cares, are also proud to be able to work side by side with Surfing Australia’s important community initiatives.”