The season full of surprises on MasterChef Australia this year reached a new height last night, as the hit family entertainment series and Coles celebrated their 10-year partnership in a surprising and emotionally-charged Mystery Box challenge.
As usual, the top 10 contestants lifted the lids of the Mystery Boxes – only to be stunned and delighted by what they found. Sitting under the lids was a $10,000 cheque from Coles for each contestant to help them pursue their food dreams.
The 10-year MasterChef Australia partnership between Coles and Network Ten is one of the most enduring and successful commercial relationships on Australian television.
Network Ten Executive General Manager, Revenue and Client Partnerships, Rod Prosser, said: “It has been an honour to work with Coles on every season of MasterChef Australia. Coles has always believed in our show and has been a wonderful partner.
“Last night’s amazing surprise was a celebration of both the contestants reaching the top 10 and our partnership with Coles. Network Ten, Coles and MasterChef Australia have set the benchmark in truly integrated partnerships and together we have made the brand synonymous with the show. You can only do that with a partner as committed as Coles.”
Coles Chief Operating Officer, Greg Davis, said: “Together, we have been able to showcase everyday Australians making extraordinary food and inspire our customers to create delicious meals for themselves and their families.
“Rewarding the top 10 with $10,000 each to pursue their food dreams seemed like the best way to commemorate our 10th season milestone with Network Ten, MasterChef Australia and Endemol Shine Australia.”
Scott Howard, Commercial Director, Endemol Shine Australia, said: “MasterChef Australia has been incredibly fortunate to have this relationship with Coles. Our collective 10-year old partnership has consistently delivered fantastic results, extending to MasterChef Australia contestants this season through Coles’ generosity, which we value highly.”
