Golf Helps Ten Ratings Soar

Adam Scott’s historic win in the US Masters golf tournament on Monday morning generated strong ratings for TEN’s live and exclusive broadcast and boosted audience numbers across the four-day event.
More than 600,000 capital-city viewers tuned in to watch Scott’s dramatic play-off against Argentina’s Angel Cabrera, at the end of which the 32-year-old Queenslander became the first Australian to win the US Masters and don the winner’s green jacket.

The play-off of the final round is the highest rating US Masters program ever on TEN. The audience for Scott’s victory peaked at 708,000. The 600,000 average audience between 9am and 10am (AEST) on Monday translated into a 56.2% share of commercial television viewers for TEN.

The success of Scott and the other Australians who placed in the top five – Jason Day and Marc Leishman – fuelled strong ratings for TEN on the final day of the US Masters and during the four-day tournament.
The six-hour live broadcast on Monday drew an average capital-city audience of 277,000.

TEN’s average audience for the US Masters across the four days of this year’s event was 158,000, up 47.2% on the average audience in 2012, when the tournament was shown on Network Ten’s ONE.

This year’s commercial share was 28.5%, up from 19.8% in 2012.
David Barham, Network Ten’s Head of Sport, said: “We are delighted with the ratings result in particular the last hour that included the two play-off holes. Congratulations to Adam Scott on his win and to Jason Day and Marc Leishman for their outstanding performances.”

SOURCE: OzTAM, 5 City Metro, Masters year-on-year comparison based on 12th April to 15th April 2013 vs. 6th April to 9th April 2012, Overnight data, 2013 average is based on preliminary times

source Ten